Sponsorship letter writing – why they don’t work
If you’re still sending an unqualified and unsolicited sponsorship letter to potential sponsors, please STOP!
Put yourself in the shoes of a marketing manager who receives hundreds of sponsorship letters every month. What’s the likely-hood they are going to take time out of their busy day to read a sponsorship letter from someone they don’t know, asking for some sort of investment into something they don’t care about?
You guessed it – zero, zip, zilch, nada.