Sponsorship letter writing – why they don’t work
If you’re still sending an unqualified and unsolicited sponsorship letter to potential sponsors, you either don’t know any better or you’re just not that serious about getting sponsored.
Either way, you’re not going to have much success and you’re ultimately wasting your time.
Put yourself in the shoes of a marketing manager who receives hundreds of sponsorship letters every month. What’s the likelyhood they are going to take time out of their busy day to read a sponsorship letter from someone they don’t know, asking for some sort of investment into something they don’t care about?
You guessed it – zero, zip, zilch, nada.