If you’ve been reading my blog for a while, you’ll know that I’m a strong believer in building rapport with a potential sponsor before you attempt to talk about a sponsorship proposal or investment options etc.
I learnt this the hard (and time consuming) way.
One of the ways you build rapport with a potential sponsor is to have a recognisable brand and an audience of your own.
Apart from creating a potential market ready to go for your sponsor, having a recognisable brand gives you instant and independent credibility. You’re not telling a potential sponsor how good (professional, articulate, affable) you are, you’re showing them by the way you interact with your audience.
But, as an independent sponsorship seeker how can you cost effectively:
- Create your brand
- Build an audience and;
- Compete for sponsors with organisations much larger than yourself?
By creating your brand online using the tools that best serve you and your target audience.