Here’s part 2 of my interview with Nathan Prendergast of Ignition Productions.
In part 1 of the interview we covered:
- Exposure and being unique
- Being prepared
- Create and leverage your media opportunities
Keep your eyes open for opportunities…
Kym: So you’ve got to always be thinking. You can’t just focus purely on what you’re doing right now, but you need to be looking for opportunities, keep your eyes open?
Nathan: You can’t just sit there. You can’t chase the sponsor. They give you a check and go, “Great. Deal Done.” I can go race for the rest of the year because what benefit is a sponsor going to get out of that unless you win every single race, and there’s only a couple of people in our sport that are good enough to do that. I think you need to be constantly thinking, “Okay, how can I service this sponsor better?