In my previous article (My first sponsorship proposal) I alluded to how my first attempt at wooing a potential sponsor fell way short of the mark.
I created what I thought was a good sponsorship proposal, full of facts and creative marketing ideas; all nicely presented in a printed 12 page colour booklet. I was pretty chuffed with myself. Go team.
However, what I failed to grasp were some of the fundamentals when it comes to attracting potential sponsors and connecting with sponsorship managers.