Welcome to Practical Sponsorship Ideas
PSI 004 : Searching For And Contacting Sponsors With Kris Mathis

PSI 004 : Searching for and contacting sponsors with Kris Mathis

One of the biggest challenges facing sponsorship seekers is searching for and contacting potential sponsors. Kris Mathis from sponsorpitch.com shows us how his system can help you quickly and easily research a list of targeted sponsors, determine which sponsors are the best fit and then contact the decision makers.

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PSI 003 : Understanding Your Audience With Chris Baylis

PSI 003 : Understanding your audience with Chris Baylis

In episode 3 of the Practical Sponsorship Ideas Podcast, we chat with Chris Baylis from The Sponsorship Collective. When I spoke with Chris recently, I asked him what is one of the most important aspects of successful sponsorship seeking.

Chris’ number 1 tip for sponsorship seekers is to better understand your audience. In this episode we explore why you need to understand your audience, discuss survey techniques and how you can leverage this understanding with your sponsor.

During this episode we cover topics including:

  1. Why do you need to understand your audience?
  2. What does it mean to understand your audience?
  3. What tools and techniques are there to learn more about your audience?
  4. What are we looking for?
  5. How can you leverage this understanding?
  6. How big an audience do you need?
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PSI 002 : Athlete Sponsorship With Vickie Saunders

PSI 002 : Athlete Sponsorship with Vickie Saunders

In episode 2 of the Practical Sponsorship Ideas Podcast, we chat with Vickie Saunders from The Sponsorship Consultants. Vickie is the go to expert when it comes to athlete sponsorship.

You don’t have to be a professional athlete to learn a lot from what Vickie has to say. The information she shares with us is valuable to all sorts of sponsorship seekers.

During this episode we cover topics including:

  1. Do I need to be an elite athlete to be sponsored
  2. What are the benefits of being sponsored
  3. What are the benefits of sponsoring an athlete
  4. Do I need a big audience or following
  5. How important is my “brand”
  6. How do I go about finding sponsors with the right fit
  7. What are the 5 top tips for athletes seeking sponsorship
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PSI 001 : Great Ways To Put Together An Effective And Professional Sponsorship Proposal With Abby Clemence

PSI 001 : Great ways to put together an effective and professional sponsorship proposal with Abby Clemence

In this first episode of the Practical Sponsorship Ideas Podcast, we chat with Abby Clemence about great ways to put together an effective and professional sponsorship proposal.

During this episode we cover:

  1. The key elements of a sponsorship proposal
  2. How to research a potential sponsor
  3. How to contact a potential sponsor
  4. What sections to include in an effective and professional sponsorship proposal
  5. Getting your sponsorship proposal read by a marketing manager
  6. How to articulate value and benefits to the sponsor in your proposal
  7. Sponsorship is a business opportunity
  8. Ways to cost your sponsorship proposal
  9. Thoughts on sponsorship levels
  10. Performing a communications stock-take
  11. Top mistakes sponsorship seekers make and how to avoid them
  12. Helping sponsors leverage your opportunity
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