Back in 2011 I decided to investigate sponsorship opportunities for my drag racing team. I looked around the internet for resources, found some information and put together my first sponsorship proposal
Long story short, it failed to get a response. Not because I didn’t put in the effort. But because I was selective in my approach and didn’t follow through on some of the fundamental aspects what goes into a successful sponsorship proposal.
Since then I’ve put together Practical Sponsorship Ideas to help me (and you) learn about how to get sponsored.
Part of that journey is to look back at what worked and what didn’t with my first sponsorship proposal. I blazed away assuming what a sponsor would want without ever asking, building rapport (to get to know, like and trust you) and doing the detailed research.
I hope you can learn from my mistakes and save yourself some time and effort when creating your sponsorship proposals.