Welcome to Practical Sponsorship Ideas

Hi, my name is Kym Oberauer, and welcome to Practical Sponsorship Ideas; dedicated to sharing experiences, tools and resources to help you find, attract and keep your sponsors happy.

I haven’t found much in the way of real practical advice to help the little guy create and market a decent sponsorship proposal. So I’ve been researching and creating my own sponsorship proposals.

My goal is to create a great resource for you, independent sponsorship seekers, based on my personal experiences and practical advice from professionals in the sponsorship and marketing industries.

To get you started I’ve complied this list of my sponsorship articles that will help you find, attract and keep your sponsors happy.

How to create your own professional sponsorship proposals

My first sponsorship proposal. An overview of how I put my first sponsorship proposal together.

Fail. But at least I learnt something. Would you like to learn how NOT to create a sponsorship proposal? My first attempt at creating sponsorship proposal is a great example of what not to do. A must read for any sponsorship seeker to avoid costly and time consuming mistakes.

Sponsorship Proposal CoverA full copy of my first sponsorship proposal – what worked, what didn’t work and what I learned.

A full copy of my second sponsorship proposal – improvements over the first.

5 steps to finding that perfect sponsor. A step by step article on how to find, research and determine the compatibility of a potential sponsor. The most popular article to-date.

A great way to cold call a potential sponsor. My personal cold calling technique that 9 times out of 10 gets me talking to someone who can say yes to a sponsorship proposal.

10 essential steps to create a winning sponsorship proposal. A very detailed look at how you can put together a winning sponsorship proposal, based on my research, personal experience and similarities to business proposals that work.

  • Sponsorship Proposal Worksheet: Used in conjunction with the 10 essential steps to create a winning sponsorship proposal, record all your important sponsorship proposal notes in this easy to use and follow worksheet.

Excellent tools to help you create a professional looking sponsorship proposal:

The 6 Ps of the perfect sponsorship proposal. Looks at this 6 P’s or Marketing, how they apply to you and how they can help you prepare the perfect sponsorship proposal.

How to market your opportunity get sponsored

Can you really afford to be sponsored? Important costs you need to consider when it comes to the business of sponsorship.

How to create an online audience and get sponsored. Give yourself a competitive advantage by creating your own audience and brand online.

3 reasons why you’re not getting sponsored and how to fix them. The reasons why you’re not getting anywhere can be summarised by three simple words: Who, what and why.

Stay up-to-date with Practical Sponsorship Ideas

Make sure you subscribe to the Practical Sponsorship Ideas email newsletter,  handily located on the right hand side of this page. Each month you’ll receive sponsorship seeking insights to help you find, attract and keep your sponsors happy.

Listen to the Practical Sponsorship Ideas Podcast.

Insightful interviews with sponsorship professionals and successful sponsorship seekers

Top Fuel champion Darren Morgan speaks about sponsorship. Darren’s top 14 tips to getting and staying sponsored.

Frank Pudarich – Senior marketing consultant specialising in the automotive after market industry.

Nathan Prendergast – Interview Summary. Managing Director of Ignition Productions and TV director for the live broadcasts of the V8 Supercars.

Brett de Hoedt – Interview Summary. “Mayor” of Hootville Communications, a PR and communications company focused on helping not-for-profit organisations be seen and heard.

Rob Sharp – Interview Summary. Marketing and Sponsorship Manager for the Australian National Drag Racing Association.

Sponsorship Seekers ToolkitThe Sponsorship Seeker's Toolkit

If you can only have 1 book on sponsorship this is the one to get. The Sponsorship Seeker’s Toolkit is the book that got me started creating my first sponsorship proposal and is one of the best sources or practical information available.