The tools you need to become a successful sponsorship seeker
Welcome to the Practical Sponsorship Ideas Resources section, a curated list of the tools and websites I strongly recommend to become a successful sponsorship seeker.
I have tested and regularly use every recommendation on this page. Many of the resources listed here are crucial to my success when it comes to sponsorship.
Sponsorship Seekers Toolkit
If you can have 1 book on sponsorship this is the one to get.
Co-authored Kim Skildum-Reid and Anne-Marie Grey, The Sponsorship Seeker’s Toolkit is the book that got me started on creating my first sponsorship proposal.
The Sponsorship Seekers Toolkit is an incredibly valuable resource. It helped me understand how to create an effective sponsorship proposal and details a step-by-step structured process you can work with. For me that was the best thing, a clear and methodical approach to create a sponsorship proposal that anyone can follow and implement.
Graphic River has a huge array of elements you can incorporate into any sponsorship proposal to give it that wow factor – from backgrounds, to 3D renderings and infographics to name just a few.
But what’s really cool about Graphic River is the range of ready-to-go proposal templates. Using the search box on the home page, enter “proposal” and you get back close to 900 results. From this list you’re sure to find a proposal template that suits your needs.
Page Plus by Serif
If you want to put your own professional sponsorship proposal together then I thoroughly recommend you use a desktop publishing application like Serif Page Plus. I use it myself for all of proposals and other marketing material. It’s easy to use and very cost effective when compared to the likes of Adobe InDesign.
If you’re comfortable with Word then you’ll be able to use Page Plus with ease. The additional investment is well worth it and may be the extra polish that gets you sponsorship opportunity across the line.
Sponsorship Proposal Tools
- Logo Tournament – Every sponsorship seeker should have a professional logo, it’s part of your visual identity, brand and personality. Get the logo that you really want by choosing from 50-200+ custom designs, instead of settling on a design from a handful of options that a traditional design firm provides.
- Shutterstock – A professional sponsorship proposal needs some visual bling, graphical elements that will grab you sponsor’s attention and excite them about the opportunity to partner with you. Shutterstock has a huge library of photos and illustrations you can use to make your sponsorship proposal really pop and give you that professional edge over the competition.
- Freelancer – Unless you’re awesome at everything, it’s time you started delegating the jobs you’re not that good at or don’t fit with your core business. Services like Freelancer have emerged that allow you to connect with freelancers from all over the world who are ready to help you create a professional sponsorship proposal.