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Kick the sponsorship letter writing habit - why they don’t work and what you should do instead
Sponsorship letter writing - why they don't work If you’re still sending an unqualified and unsolicited sponsorship letter to potential…
Latest podcast
PSI 004 : Searching for and contacting sponsors with Kris Mathis
One of the biggest challenges facing sponsorship seekers is searching for and contacting potential sponsors.…
The best of Practical Sponsorship Ideas
10 essential steps to create a winning sponsorship proposal
One of the fundamental keys to getting sponsored is your ability to create a winning sponsorship proposal. It’s an important…
5 steps to finding that perfect sponsor
One of the key steps to securing sponsorship is doing your homework. You must get to know your potential sponsors…
A great way to cold call a potential sponsor
I hate cold calling – it gives me the shivers. But if you’re going to be a successful sponsorship seeker…