A great way to cold call a potential sponsor
I hate cold calling – it gives me the shivers. But if you’re going to be a successful sponsorship seeker it’s a skill you’ll need to develop.
After the dismal failure of my first sponsorship proposal I’ve decided on a new approach. I won’t put finger to keyboard until I phone a potential sponsor and I’m able to develop some familiarity and rapport with them first.
And here’s a technique that may just do the trick…