Finding Sponsors

Sometimes you’ve just got to stop what you’re doing, sit back and take stock…literally. If you take the time to really look you could spot sponsorship opportunities all around you.

At the moment I’m sitting here in my lounge room surrounded by brands and objects and things that I like. If you take the time to understand what motivates you to select one brand over other then you’re 1 step closer to understanding what you have to offer a potential sponsor.

Take a quick inventory of what you can see…

For me, I’m wearing my Tendence watch. I love this watch, though it’s a bit bigger than I imagined. One of the disadvantages of buying online – no frame of reference.

I hate cold calling – it gives me the shivers. But if you’re going to be a successful sponsorship seeker you need to learn to love the cold call.

After the dismal failure of my first sponsorship proposal I’ve decided on a new approach. I won’t put finger to keyboard until I cold call a potential sponsor and I’m able to develop some familiarity and rapport with them first.

And here’s a cold call technique that may just do the trick…