In part 2 of the interview we covered topics including:
- Provide unique experiences
- Get their bloody attention!
- Pursue multiple targets at one time
Provide lots of options to say yes
Kym: So position to say lots of yeses. But should you be discussing budget with them? Should you find out what their budget is or are you better off just saying, “This is the value that you’re going to receive,” and stick to that?
Brett: I think the latter. Give them lots of different options, from a small buy-in to a large buy-in. I am not sure, but I think plenty of times, especially at smaller potential sponsors, they might sponsor you X or they might sponsor you four times that much depending on how much they like you and relate to you and the potential they see in you. So I think when asked that, it’s an off-putting question as well from someone.