Done correctly, a sponsorship letter effectively lets potential sponsors know who you are and what you do. More importantly, though, it should leave them in no doubt about what you can do for them. What makes a good sponsorship letter?…
If you’re like me, you find yourself daydreaming about all sorts of wonderful new ideas and opportunities. Like a 5 year old, I’m easily distracted by something new and shiny. We like to think it’s our entrepreneurial nature or desire…
Traditional marketing and advertising rely on interrupting people to get their attention. For example, consider TV advertising, website pop-up banners, or telemarketing.
On the other hand, sponsorship is all about creating and enhancing experiences, weaving the sponsor’s brand into an interactive and memorable exchange with the audience.
Don’t worry; we’ve all been there. While there’s no magic bullet or secret to success when it comes to sponsorship (planning and hard work are effective, however), there are approaches you can take that will help you get sponsored.
One of the ways you build rapport with a potential sponsor is to have a recognizable brand and an audience of your own.
Apart from creating a potential market ready to go for your sponsor, having a recognizable brand gives you instant and independent credibility. You’re not telling a potential sponsor how good (professional, articulate, affable) you are; you’re showing them by the way you interact with your audience.
But, as an independent sponsorship seeker, how can you cost-effectively:
- Create your brand
- Build an audience and;
- Compete for sponsors with organizations much larger than yourself?
By creating your brand online using the tools that best serve you and your target audience.
To live the dream.
Sounds great doesn’t it? In theory yes, in practice… mileage may vary. If you’re really keen on seeking sponsorship (and I don’t mean a hand-out from your mate who runs a successful spare parts business) you need to weigh up the cons before you’ll see any of the pros.
This may sound a little pessimistic, but I want you to go into the sponsorship game with your eyes open to the realities. That it’s not the goose that laid the golden egg and the answer to all your financial constraints.
It takes hard work, commitment and tenacity to be successful; all of which may take the ‘fun’ out of what you’re trying to achieve through sponsorship.