As a consultant, I often get asked what is sponsorship. Unfortunately, there’s a lot of misinformation on the subject, and in this article, I clarify what sponsorship is and why it should be included in every business’s marketing strategy. Like…
When I first started on my sponsorship journey there was very little information or help available. So I tried a whole range of different ideas and strategies on how to get sponsored. Some of them worked but many didn’t. After…
After looking around the web for sponsorship resources I happened upon Power Sponsorship created by Kim Skildum-Reid.
One of the great resources Kim provides, co-authored with Anne-Marie Grey, is a book called The Sponsorship Seeker’s Toolkit. This is the book that got me started on creating my first sponsorship proposal.