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Attract Sponsors

How to attract sponsors with an irresistible opportunity

Nobody knows your audience as well as you do. It’s your superpower to attract sponsors, saving them from the clutches of ineffective marketing campaigns.

And your number 1 weapon to attract sponsors is the unique selling proposition (USP), “a factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.”

In this article, I will show you how you can attract sponsors with a series of USPs that will make your sponsorship opportunity irresistible.

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Megaphone Small

6 reasons why you should be sponsored

When done correctly, sponsorship is great for business. It provides laser-targeted marketing and promotional opportunities that other channels can’t match. It’s this focus that elevates sponsorship above other channels and why you should be sponsored.

Traditional marketing and advertising rely on interrupting people to get their attention. For example, consider TV advertising, website pop-up banners, or telemarketing.

On the other hand, sponsorship is all about creating and enhancing experiences, weaving the sponsor’s brand into an interactive and memorable exchange with the audience.

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Stand Out From The Crowd

How to get sponsored – 7 tips you need to know

Have you struggled to get noticed by sponsors? Do your emails go unread and your phone calls unanswered? Or perhaps you’ve been able to pitch to a sponsor, only to receive a “thanks but no thanks?”

Don’t worry; we’ve all been there. While there’s no magic bullet or secret to success when it comes to sponsorship (planning and hard work are effective, however), there are approaches you can take that will help you get sponsored.

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Sponsorship Letter Bad Habits

Kick the bad sponsorship letter-writing habit

Sponsorship letter writing is hard work

If you’re sending unqualified and unsolicited sponsorship letters to potential sponsors, you’ll already know that response rates are either extremely low or nonexistent.

Put yourself in the shoes of a marketing manager who receives hundreds of sponsorship letters every month. What’s the likelihood they will take time out of their busy day to read a sponsorship letter from a stranger, asking for investment into something they know nothing about?

That’s right – not very likely.

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Sponsorship Pricing

Sponsorship pricing – how to put the right price on your next sponsorship proposal

One of the more difficult tasks sponsorship seekers face is how to price their sponsorship proposal. Too high and you price yourself out of the market. Too low and the sponsorship will cost you more than it’s worth. What we need is a sponsorship pricing model that represents good value for the sponsor, is fair compensation for our effort, and is based on a model we can use over and over again.

Well, you’ve come to the right place. This article details a sponsorship pricing model I’ve developed over time that meets all 3 criteria and is easy to implement once you know how.

It’s based on the concept that our primary aim is to help generate leads for the sponsor from our audience, with a percentage of these leads converting into customers. Each of these customers has a value we can calculate and this forms the basis of our pricing model.

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