Before we dive into the 5 must-have skills you need to be a successful sponsorship seeker, I want to quickly cover a few important topics with you. You can learn almost anything these days As a sponsorship seeker, you’re in…
When I first started on my sponsorship journey there was very little information or help available. So I tried a whole range of different ideas and strategies on how to get sponsored. Some of them worked but many didn’t. After…
Done correctly, a sponsorship letter is an effective way to let potential sponsors know who you are and what you do. More importantly, though, it should leave them in no doubt about what you can do for them. What makes…
If you’re like me, you find yourself daydreaming about all sorts of wonderful new ideas and opportunities. Like a 5 year old, I’m easily distracted by something new and shiny. We like to think it’s our entrepreneurial nature or desire…
And your number 1 weapon to attract sponsors is the unique selling proposition (USP), “a factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.” Entrepreneur.com
In this article I’m going to show you how you can attract sponsors with a series of USPs that will make your sponsorship opportunity irresistible.
Traditional marketing and advertising relies on interrupting people to get their attention. Consider TV advertising, website pop-up banners or telemarketing.
Sponsorship on the other hand is all about creating experiences, weaving the sponsor’s brand into an interactive and memorable exchange with the audience.
How to get sponsored – 7 tips you need to know
Have you struggled to get noticed by sponsors? Do your emails go unread and your phone calls unanswered? Or perhaps you’ve been able to pitch to a sponsor, only to receive a thanks but no thanks?
Don’t worry, we’ve all been there. While there’s no magic bullet or secret to success when it comes to sponsorship (planning and hard work are effective however), there are approaches you can take that will help you get sponsored.
Sponsorship letter writing is hard work
If you’re sending unqualified and unsolicited sponsorship letters to potential sponsors you’ll already know that response rates are either extremely low or nonexistent.
Put yourself in the shoes of a marketing manager who receives hundreds of sponsorship letters every month. What’s the likelihood they are going to take time out of their busy day to read a sponsorship letter from a stranger, asking for an investment into something they know nothing about?
That’s right – not very likely.
What we need is a sponsorship pricing model that represents good value for the sponsor, is fair compensation for our effort and is based on a model we can use over and over again.
Well you’ve come to the right place. This article details a sponsorship pricing model I’ve developed over time that meets all 3 criteria and is easy to implement once you know how.
It’s based on the concept that our primary aim is to help generate leads for the sponsor from our audience, with a percentage of these leads converting into customers. Each of these customers has a value we can calculate and this forms the basis of our pricing model.
Today, in part 2, we’re going to look at how to deliver exceptional value in your sponsorship proposal by illustrating why your program is the very best marketing option for a potential sponsor.
The key areas we’ll explore…
- Demonstrate a return on investment for your sponsor
- Develop unique marketing initiatives for your sponsor
- Highlight the competitive advantages of your sponsorship program