I need money to get my event off the ground or fund this movie idea. I want to provide additional services to my local community or I want someone to help pay the bills on my race car.
You know what I mean…
It’s this “what’s in it for me” attitude that could be holding you back from developing a successful relationship with a sponsor. I want you to turn this attitude around and think about what’s in it for the sponsor, what can you provide that will improve their business?
So I want you to put yourself in the shoes of a sponsor’s marketing manager. What would you want to see in a sponsorship proposal and what would your expectations be?
Looking at a sponsorship proposal from a marketing manager’s perspective there are 3 main criteria: