You’ve been pounding away for months now, cold calling potential sponsors only to get the brush off from a gatekeeper or sending out proposals that never get a response.
It’s becoming depressing, and you’re starting to get upset, angry even, that no one can see your potential.
Don’t stress; you’re not alone. It’s the dilemma of many sponsorship seekers.
If this is happening to you, then it’s time to stop, re-group, and have a serious think about your approach to sponsorship.
The reasons why you’re not getting sponsored can be summarised in three simple words: Who, what, and why.
When you come into contact with a potential sponsor, they’re going to ask themselves these questions:
- Who are you?
- What’s in it for me?
- Why should I choose you?
As a sponsorship seeker, it’s your job to provide the answers to these 3 questions in a way that makes you and your opportunity the logical choice.
Let’s look at each of these questions in detail and discuss ways to improve your answers and get sponsored.