Motorsport is expensive, very expensive. Without sponsorship many forms of motorsport simply wouldn’t exist at the levels they do today.
Recently I caught up with Darren Morgan of Darren Morgan Racing; the 2011, 2012 and 2013 Australian National Drag Racing Association (ANDRA) Top Fuel Champion.
Affectionately known as Morgs, Darren is one of a handful of professional drag racers whose racing operation is completely funded by sponsorship and local investors. In Australia, the norm is for sponsorship to fund part of the racing program, with a significant portion often coming from a racer’s business interests.
Darren was introduced to Top Fuel in the 90s while crewing for drag racing legend Graeme Cowin, both here in Australia and in the US. In 2004 Darren joined the Lamattina Top Fuel Racing team, putting together the total race package including training the crew, building the transporter, preparing the tooling AND taking on the driving duties, winning the 2005 Top Fuel Championship in the process.