Ah, the allure of sponsorship. To have a corporate partner spend a few of their marketing dollars on your passion; to take it to the next level, to go the extra mile, to not have to pay the bills.
To live the dream.
Sounds great doesn’t it? In theory yes, in practice… mileage may vary. If you’re really keen on seeking sponsorship (and I don’t mean a hand-out from your mate who runs a successful spare parts business) you need to weigh up the cons before you’ll see any of the pros.
This may sound a little pessimistic, but I want you to go into the sponsorship game with your eyes open to the realities. That it’s not the goose that laid the golden egg and the answer to all your financial constraints.
It takes hard work, commitment and tenacity to be successful; all of which may take the ‘fun’ out of what you’re trying to achieve through sponsorship.