For you reading pleasure, here’s part 2 of my interview with Brett de Hoedt of Hootville Communications.
In part 1 of the interview we covered:
- How to look like you’re worth sponsoring
- Personal marketing techniques to attract potential sponsors
- Creating a brand and having authority
Be very specific about your sponsorship opportunity
Kym: Turning to creating a viable sponsorship opportunity; what advice can you share with us in this area?
Brett: Yeah, look, I think apart from looking the part, be very specific about your sponsorship. I’ve seen organisations seek sponsorship in a general sense. “Just write us a check for our general operations,” which I think is far less appealing and far more confusing and likely to create more doubts than saying, “Sponsor us for X number of races,” one season, our opening round, six home matches. Break it down and estimate how much it costs to take the field or take the track or hire a staff member and offer sponsorship that one specific project. I just think that’s more appealing and less intimidating.