I created what I thought was a good sponsorship proposal, full of facts and creative marketing ideas; all nicely presented in a printed 12 page colour booklet. I was pretty chuffed with myself. Go team.
However, what I failed to grasp were some of the fundamentals when it comes to attracting potential sponsors and connecting with sponsorship managers.
After reading parts The Sponsorship Seekers Toolkit I went about following the steps in the book to create a marketing plan, from there a sales plan and then onto the sponsorship proposal itself.
With Mitre 10 (an Australian hardware business) in mind as a potential sponsor, I did some research and came up with a sponsorship proposal that would hopefully create a win / win opportunity.
The sponsorship proposal ended up weighing in at 14 pages and consisted of the following sections…