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Learn How You Can Avoid My Mistakes And Create A Winning Sponsorship Proposal

Fail. But at least I learnt something

In my previous article (My first sponsorship proposal) I alluded to how my first attempt at wooing a potential sponsor fell way short of the mark.

I created what I thought was a good sponsorship proposal, full of facts and creative marketing ideas; all nicely presented in a printed 12 page colour booklet. I was pretty chuffed with myself. Go team.

However, what I failed to grasp were some of the fundamentals when it comes to attracting potential sponsors and connecting with sponsorship managers.

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My first sponsorship proposal

Ok…here we go, time to put together my first sponsorship proposal.

After reading parts The Sponsorship Seekers Toolkit I went about following the steps in the book to create a marketing plan, from there a sales plan and then onto the sponsorship proposal itself.

With Mitre 10 (an Australian hardware business) in mind as a potential sponsor, I did some research and came up with a sponsorship proposal that would hopefully create a win / win opportunity.

The sponsorship proposal ended up weighing in at 14 pages and consisted of the following sections…

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