Hi, my name is Kym Oberauer, and welcome to Practical Sponsorship Ideas; dedicated to sharing experiences, tools and resources to help you find, attract and keep your sponsors happy.
I haven’t found much in the way of real practical advice to help the little guy create and market a decent sponsorship proposal. So I’ve been researching and creating my own sponsorship proposals.
My goal is to create a great resource for you, independent sponsorship seekers, based on my personal experiences and practical advice from professionals in the sponsorship and marketing industries.
To get you started I’ve complied this list of my sponsorship articles that will help you find, attract and keep your sponsors happy.
How to create your own professional sponsorship proposals
My first sponsorship proposal. An overview of how I put my first sponsorship proposal together.
Fail. But at least I learnt something. Would you like to learn how NOT to create a sponsorship proposal? My first attempt at creating sponsorship proposal is a great example of what not to do. A must read for any sponsorship seeker to avoid costly and time consuming mistakes.
A full copy of my first sponsorship proposal – what worked, what didn’t work and what I learned.
A full copy of my second sponsorship proposal – improvements over the first.
Why you should never send a sponsorship letter and what you should do instead.
5 steps to finding that perfect sponsor. A step by step article on how to find, research and determine the compatibility of a potential sponsor. The most popular article to-date.
- Sponsorship Research Template: Use this template to record information about potential sponsors consistently and methodically.
- Sponsor Compatibility Matrix: Reality check your compatibility with a potential sponsor with this handy spreadsheet.
A great way to cold call a potential sponsor. My personal cold calling technique that 9 times out of 10 gets me talking to someone who can say yes to a sponsorship proposal.
10 essential steps to create a winning sponsorship proposal. A very detailed look at how you can put together a winning sponsorship proposal, based on my research, personal experience and similarities to business proposals that work.
- Sponsorship Proposal Worksheet: Used in conjunction with the 10 essential steps to create a winning sponsorship proposal, record all your important sponsorship proposal notes in this easy to use and follow worksheet.
How to put the right price on your next sponsorship proposal. This step-by-step article details a sponsorship pricing model I’ve developed to help you put price on your sponsorship proposal.
Excellent tools to help you create a professional looking sponsorship proposal:
The 6 Ps of the perfect sponsorship proposal. Looks at this 6 P’s or Marketing, how they apply to you and how they can help you prepare the perfect sponsorship proposal.
How to market your opportunity get sponsored
Can you really afford to be sponsored? Important costs you need to consider when it comes to the business of sponsorship.
How to create an online audience and get sponsored. Give yourself a competitive advantage by creating your own audience and brand online.
3 reasons why you’re not getting sponsored and how to fix them. The reasons why you’re not getting anywhere can be summarised by three simple words: Who, what and why.
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Listen to the Practical Sponsorship Ideas Podcast.
Insightful interviews with sponsorship professionals and successful sponsorship seekers
Top Fuel champion Darren Morgan speaks about sponsorship. Darren’s top 14 tips to getting and staying sponsored.
Frank Pudarich – Senior marketing consultant specialising in the automotive after market industry.
Nathan Prendergast – Interview Summary. Managing Director of Ignition Productions and TV director for the live broadcasts of the V8 Supercars.
Brett de Hoedt – Interview Summary. “Mayor” of Hootville Communications, a PR and communications company focused on helping not-for-profit organisations be seen and heard.
Rob Sharp – Interview Summary. Marketing and Sponsorship Manager for the Australian National Drag Racing Association.