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Welcome to Practical Sponsorship Ideas

The tools you need to become a successful sponsorship seeker

Welcome to the Practical Sponsorship Ideas Resources section, a curated list of the tools and websites I strongly recommend to become a successful sponsorship seeker.

I have tested and regularly use every recommendation on this page. Many of the resources listed here are crucial to my success when it comes to sponsorship.

The Perfect Sponsorship Pitch Cover

Connect, Communicate, Convince: The Perfect Sponsorship Pitch

The Perfect Sponsorship Pitch – your complete guide to making successful connections with sponsors.

It’s a step-by-step process, designed to bypass the gatekeepers and get your sponsor’s attention. If you follow it, you won’t need to consider cold calling sponsors – they’ll be calling you.

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Sponsorship Proposal Worksheet

Sponsorship Proposal Worksheet

To help you get sponsored I’ve created a sponsorship proposal worksheet.

Designed to be used while reading through 4 key articles, the worksheet steps your through the process of creating a winning sponsorship proposal. Along the way you use the worksheet to record the details you’ll need to put your proposal together.

Think of it like a guide book, linking all of the information together into an an easy to use, cohesive package to get the results you’re looking for.

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Sponsorship Seekers Toolkit

Sponsorship Seekers Toolkit

If you can have 1 book on sponsorship this is the one to get.

Co-authored Kim Skildum-Reid and Anne-Marie Grey, The Sponsorship Seeker’s Toolkit is the book that got me started on creating my first sponsorship proposal.

Read my review of the Sponsorship Seeker’s Toolkit

The Sponsorship Seekers Toolkit is an incredibly valuable resource. It helped me understand how to create an effective sponsorship proposal and details a step-by-step structured process you can work with. For me that was the best thing, a clear and methodical approach to create a sponsorship proposal that anyone can follow and implement.

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Sponsorship Proposal Tools

  • Logo Tournament – Every sponsorship seeker should have a professional logo, it’s part of your visual identity, brand and personality. Get the logo that you really want by choosing from 50-200+ custom designs, instead of settling on a design from a handful of options that a traditional design firm provides.
  • Shutterstock – A professional sponsorship proposal needs some visual bling, graphical elements that will grab you sponsor’s attention and excite them about the opportunity to partner with you. Shutterstock has a huge library of photos and illustrations you can use to make your sponsorship proposal really pop and give you that professional edge over the competition.
  • Freelancer – Unless you’re awesome at everything, it’s time you started delegating the jobs you’re not that good at or don’t fit with your core business. Services like Freelancer have emerged that allow you to connect with freelancers from all over the world who are ready to help you create a professional sponsorship proposal.

Sponsorship Blogs

Just like you, I like to keep up-to-date with what’s happening in the sponsorship area and learn as much as I can from industry experts.

So in no particular order, here are my go to sponsorship blogs I recommend you add to your reading list:

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